Social Awareness Contradiction

Today in our society, there are many girls that are feeling pressure and getting intimidated by media to change their bodies and go on diets so that they will be "beautiful". Fortunately, Dove has created a campaign called the Dove Campaign for Real Beauty. This campaign holds workshops all over North America and makes young girls realize that they already are beautiful and that they don't need to go through drastic body changes just to be accepted by society. I love this campaign and support it 100%! It's time that the next generation has something to look at other than half-naked toothpicks. Thanks to this campaign, many young girls who were insecure about their bodies are now confident with how they look and they did this not by surgery, but by a change of mind.

Dove's "sibling" company is surprisingly the Axe Effect Campaign. The main message that Axe is trying to get out is if men use their products, girls will love them. I find some of Axe's commercials really funny like this one:

and I find the others to be quite creative and smart like these: (videos)

When I heard that these two campaigns were owned by the same parent company called Unilever, I found it really ironic and i started doubting that Dove really did care about women. But then I looked at it from the business side of view. I guess Unilever is just trying to please and attract all sorts of audiences for more income and I think that the Axe campaign is just some way to earn more profit therefore I don't think that a parent company has any responsibility to ensure that their different sectors upholds the same message. I don't really mind that Dove's "sibling" is Axe because Dove is still a separate company and I believe in their message and in what they are doing.